Jillian Beed, the designer and director of Rue Stiic, founded the brand in 2013 after moving to her distant roots of Australia from Venice Beach, California. Influenced by travels between Bali, Southern California, Europe and coastal Australian cities, Rue Stiic embraces a relaxed coastal to sparkling city light lifestyle with pieces that will take you from day to evening.

Based in Byron Bay and handmade in Bali, Rue Stiic embodies a refined bohemian culture celebrated in elements of the coastal Californian - Australian lifestyle.